Offer - set up

Offers are a great way to gain new members, and also keep your existing ones by rewarding them for their loyalty. Use offers to promote new products in app, POS, WPO or EPOS.

General

  1. Enter a (internal) name for the offer so you can find it easily later under Campaigns or under Offers. 

  2. Choose an existing campaign to add/link the Offer to. (You need to create a campaign first if you don't have one. What’s a campaign?) 


 

Target group

The target group is your way to select the specific users you like to reach with your communication. You have a lot of choices and possibilities here to target specific customers and behaviors. See more info about target groups here. 

 

Click on the target group you like to reach.

  1. Everyone - Everyone includes mpos and web preorder if you have these. If you select this, go directly to the next heading Limitations.

  2. Verified members - goes to all verified mobile app users (also possible to scan the mobile app in the restaurants to use the offer). If you select this go directly to next heading Limitations.

  3. Custom group - Here you have the ability to target/direct your communication to a group of customers depending on when or what they have purchased earlier.
    Depending on your choice you can see how many people the communication will reach out to. You can choose one or several target options, pick and mix however you like. 
    Options:

      • Select what time period the customer should have made a purchase?

      • How many purchases should the customer have made during the selected time period?

      • Select one or several days.

      • Select a period of the day.

      • Select one product. (E.g. Target all customers who have purchased an “Original”).

  4. Business customers, this will reach out to your business customer's list of registered users. If you have the partner portal.  You can select more than one customer.

  5. Loyalty level, Select the loyalty level that you like to send the communication to if you have the loyalty program. 


 

Settings for the offer

Scheduling

Select the dates for when you want the combo offer to start and end. (The offer won't be visible in the app until the start date.)
  1. Click at start date. A calendar will pop up.
  2. Click to select on the desired start and end dates in the calendar.
 
Number of days the communication will be visible after registration in app
This setting is useful if you like to communicate and premiere new customers.
For example: Set up an offer for a long time period (e.g. 6 months) to target all new customers under that period. In the setting “Days” enter “14”. In this way, the customers will have access to the offer the first 14 days after they have been verified as members. If not, leave blank.

calendar box will pop up. Click on the desired dates.

Limitations 

More detailed info about the Limitations here!


Available on sales channel

Here you can decide if the offer also should be open to using for unverified customers in the pos, web and epos or e.g. only in the app. 


Available on days

What days should the offer be valid? You can choose one, some or all days.


Available through dining type

Do you want the offer to apply to both takeaway and eat-in orders? Or should it only work e.g. for customers who order in the app or scans the offer (from the app) at the register but eat in the restaurant?

When does the customer have to pick up their order?
This setting determines what time of the day the offer should be valid. E.g. Lunchtime 11-14.
The customer can make the order at any time (preorder) but not collect the order until the selected pick up time is reached. The customer also needs to set the corresponding pickup time in the app when the order is made to be able to get access to the offer. In this example has the order to be picked up between 11-14 o'clock.


Restrict offer to specific stores

Pick one or more restaurants from the drop-down list if you like an offer only to be valid on those restaurants. All customers with the app can see the offer in the app, but it can only be redeemed at the selected restaurants.


When should the customer have registered in the app to receive the offer?

If you like to target customers who have registered to the app in a certain time e.g. new customers under a specific period, use this setting to specify what date. You can enter either a “from”-date, “to”-date or both. If not, choose Anytime.


Amount of offers that can be redeemed

Have you made a really good offer and want to limit how many offers can be redeemed?
Just click Specified number and enter your desired number in the input field.


Allow offer to be used in the same order more than one time?

If NO is chosen: You will limit the usage of the offer to only one at each purchase.


How many times can a customer redeem the combo offer?

Here you can limit how many times a certain user can use an offer, select one or Specified number and enter that amount of redeems you like your customer to have. E.g. 3 = 3 uses.

For example: If you combine the two settings about limited uses above, you can e.g. set 100 uses, max 1 per user. All app users you have targeted will see this offer but it is the “first come” (först till kvarn) rule that will apply. When a user has used his/hers 1 redeem, the offer will disappear from his/her app but will still be visible for those who have not redeemed the offer. After all 100 uses have been redeemed the offer will disappear from all user's apps.


Can this be combined with other offers?
This setting determines if the offer can be used together with another offer.


Push setting

Fill in a message if you like to notify your customers/desired target group about the combo offer, max 100 characters. (Please keep in mind that too many push notifications can be annoying for the customers.)

 


Create the offer


Example: This image shows 15% offer with a discount

  1. Whole purchase

    1. Do you want to exclude a discount group from this offer?
      If you e.g. don't want alcohol to be included in the offer you can exclude it by selecting the discount group "alcohol" are placed in.  More info about how to set up discount groups here.
    2. How much discount do you want to give the customer?
      Slide the dot to desired % discount

    3. Do you want a price limit for the discount?
      The total discount can not exceed the set amount per purchase. Set a price limit or leave it empty if no limit is desired.

  2. Product

    1. Do you want to exclude a discount group from this offer?
      If you e.g. don't want alcohol to be included in the offer you can exclude it by selecting the discount group "alcohol" are placed in.  More info about how to set up discount groups here.
    2. How much discount do you want to give the customer?
      Slide the dot to desired % discount

    3. Choose products to be discounted
      Click on Select products, the product picker opens up.
      Select the product that you like to be included in the offer by just clicking at the row. you can search for a product on the top or filter on the right side. 
      Tip! Select the app menu filter to easily find your products.
      Click on Selected products to get an overview of your selected products




    4. Does the customer get a discount on all of the products or just one
      Select if you want the customer to be able to purchase more than one of your discounted products to a discounted price or if they only can pick one for discount.




  3. Buy this, get that

This lets you create a more complex offer, you can ether do it by picking selected products or by a whole product group. Se image for example:

Example as image above: 
" Buy any 2 drinks, get 1 of them for 50%. 
Does not apply to alcohol

It is very important to remember to think "I take two (2) and get one(1) of them for free" when your offer is about ""buy and get" the same type of product. Otherwise you might risk giving it away for free, eg. take one(1)  drink, get one(1) for free. That means that you only takes one drink and gets its for free.

  1. image shows when Product group "Drinks" is selected.

    1. Do you want to exclude a discount group from this offer?If you e.g. don't want alcohol to be included in the offer you can exclude it by selecting the discount group "alcohol" are placed in.  More info about how to set up discount groups here.

    2. Discount specific products or whole product groups:
      Select Products if you like to pick one, or a collection of simular or different products.  
      Select Product groups if you want to select all products that belongs to a certain product group. e.g. drinks, dip sauces, main dishes etc. Click here to continue to product group










      Products
      Example: Buy two burgers and get one dip for free:
      1. Does the customer have to buy all of the products above or just one of them to get the discount? 
        If selecting "one of them", the customer needs to purchase two of the same kind of burger to get a free dip.
        If selecting "all of them" the customer needs to purchase all 4 burgers to get 1 dip for free.
      2. They get a discount of
        Slide the dot to desired % discount
      3. On the following products
        Click on Select products (as above) to pick the products that the customer will get.
      4. One of them / All of them
        One of them
        will allow the customer to get one discounted dip 
        All of them -
        The customer will get one of each dip for free dip 1 and 2 and 3 (at discounted price)!
      5. Products -> If the customer buys:
        Click on Select products, the product picker opens up.
        Select the product that you like to be included in the offer by just clicking at the row. You can search for a product in the top or filter in the right side. 
        Tip! Select the app menu-filter to easy find your products.
        Click on "Selected products" to get an overview of what you have selected.

        If you like another type of buy this & get that-offer that is more flexible use the Buy & Get in the Leeroy cloud -> Loyalty



      Product groups
      1. If the customer buys from:
        Select one or several product group the offer is about. 
      2. Enter an Amount of how many products the customer needs to purchase.
      3. They get a discount of
        Slide the dot to desired % discount
      4. On the following product groups
         Select one product group that the customer will be able to select from products from to get.
      5. Amount enter amount of get products that will be discounted  when purchasing the buy products(i.)

 



Appearance

 
 
  1. Image.
    Import a picture to represent your offer. Click on the plus sign and select a picture from your computer.

  2. Write the text for the Heading and Body. Discount, what, when, where?
    Make sure that the texts make it clear what the offer is about and what products the customer can choose from. That information is up to you to provide.

Save and publish!


Summary

Here you can see a summary of your offer.

Read it thoroughly and make sure that everything looks right. If you like to change something, just go back by clicking on the desired page and edit the information. Remember to save after a change.

You are done! The offer will show up in the app from the start date you entered in the Scheduling section.